Solaris Tanning Industry News

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JANUARY 2007

In this issue:		The ABCs of D
		Big ROI on Direct Mail Done Right
		Top New Marketing Trends
		Get Real! Myths and Misconceptions About UV and Tanning

The ABCs of D
Almost everyone needs more of the sunshine vitamin
A single nutrient that keeps bones strong, wards off diabetes, and protects against tuberculosis, cancer, colds, and the flu. Sound too good to be true?

	Big ROI on Direct Mail Done Right If you are a veteran of the tanning industry or just a neophyte, the bottom line for every salon is the BOTTOM LINE!

Top New Marketing Trends
So what's working? After consulting over a dozen experts in the field, we've uncovered the following hot trends in marketing...

	Get Real! Myths and Misconceptions About UV and Tanning The purveyors of sun-scare, in inexplicable blind zeal for their cause, have made some outlandish and unsupportable statements about sunshine, UV, Vitamin D and tanning...

"Even if you're on the right track, you'll get run over if you just sit there."
- Will Rogers


	Island Sun Times: Get Connected on MySpace
	Ask Wolff: Why Compatibility and Equivalency Claims Are Important
	Introducing Rejuvasun: Tanning & Skin Beautifying in One
Tanning Salon Central is the Internet's best online directory of tanning salons. List your tanning salon free.

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