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In this issue: |
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Stay Current by Marketing
Online |
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The 'Do It Yourself' News Release:
What
Counts |
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Making a Good Impression with
Print and
Mail |
Six Salon Solutions
1.
Referrals: Possibly one of the best and cheapest ways of
attracting new clientele is from referrals. Simply place your
business cards in every tanning room with a place for your
customer's name to be filled out on the back. When the
referral of your customer walks in and buys a tan, you then
credit your existing customer with a single tan on your best
piece of equipment...
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Stay Current by Marketing Online
Do you
have a website? This is a common question asked of all
business owners. Most companies have a functioning website and
if you don’t, your business will suffer from lack of exposure.
More importantly, you are leaving money on the
table... |
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The 'Do It Yourself' News Release: What
Counts
Publicity
is a critical component of building and maintaining a
successful business. Positive publicity from a news source
helps establish credibility and instills the feeling that your
organization is newsworthy and therefore worthy of consumer
confidence... |
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Making a Good Impression with
Print
and Mail
The
difference between a prospective client choosing you, over one
of your competitors, may amount to nothing more than seeing
your name first... |
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"One of the hardest tasks of leadership
is understanding that you are not what you are, but what
you're perceived to be by others."
-Edward L. Flom, CEO of Florida
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